DELIVERABLE 1:
PERSONA INFOGRAPHIC

Using findings from a survey (46 respondents) and interview (8 respondents), 3 personas were created to draw insights and characterize the target audience. These personas were illustrated into infographics accompanied with a profile of their goals, problems, hobbies and many more. Hence, the infographics are a representation of the real target audience data.

This will aid in reminding the expectations, difficulties, behaviors and final goals the TA have. As a result, it will affect the flows, functions or interactions of the proposed gamified solution.